Instant crossing
Use a known product or requirement as the starting point for finding represented alternatives. Compare product attributes and explore supporting documents to identify alternatives for the project.
For established manufacturers’ rep agencies
Your agency is different. Your technology should set it apart.
Speqtr gives agency ownership a private product and portfolio platform built around your own manufacturers, priorities and strategy for growth. Search, cross and learn the line card you already carry – and guide which manufacturers and products are considered before quoting begins.
- Lighting
- Lighting controls
- HVAC
- Plumbing
- Electrical
- Building automation
- and more
Capture more revenue. Develop your manufacturers. Build an advantage that stays with your agency.
Territorial exclusivity: one agency per agreed geographic sales territory.
Why Speqtr
Technology should differentiate your agency, not commoditize it.
Speqtr gives agency ownership a private, purpose-built platform to influence product discovery, develop manufacturer relationships and turn business priorities into everyday sales activity.
Independent manufacturers’ rep agencies have spent decades building their businesses on relationships, market knowledge and the value they bring to their manufacturer partners. That value is what sets one agency apart from the next.
Much of the technology now reaching the industry is built to serve every agency the same way: shared platforms, standardized experiences and, in some cases, usage-based pricing that rises with the very sales activity agencies are working to grow. These tools can make work more efficient. But efficiency and competitive advantage are not the same thing. When every agency works from essentially the same tools, technology can make agencies more interchangeable rather than more valuable.
Speqtr was built around a different philosophy. Your agency has its own manufacturers, its own priorities and its own strategy for growing the business. Your technology should strengthen those advantages, not make your agency look and operate like everyone else’s.
Ownership over standardization
Your agency directs its own environment: the manufacturers it features, the priorities that shape product discovery, and where deeper development is worth the investment. The platform is built from your line card and guided by your leadership.
How your priorities shape discoveryRevenue creation over transaction processing
Speqtr isn’t another quoting tool. It works upstream of the quote, influencing which manufacturers and products are considered in the first place, to help your agency win more business from the portfolio it already carries. And its cost doesn’t rise with the quotes or orders your team produces.
See the business caseDifferentiation over shared capabilities
Speqtr partners with one agency per agreed geographic sales territory, and each platform is developed around that agency’s own manufacturers and strategy. What you build becomes an advantage your direct competitors can’t replicate by subscribing to the same platform.
What your agency gets
The objective isn’t simply to help your team work faster. It’s to help your agency capture more revenue, demonstrate greater value to existing and prospective manufacturers, and build competitive advantages other agencies can’t simply subscribe to.
Discuss your agency’s advantageThe everyday challengeReps sell
Reps sell
what they know.
On a large line card, the familiar manufacturer is often the first one considered. Useful product knowledge sits with a few experienced people, while less familiar lines can be overlooked. That can leave suitable products out of a proposal, complementary categories unexplored, and staff repeating the same catalogue research. Speqtr puts more of that knowledge within reach of the whole team.
IndustriesBorn in lighting.
Born in lighting.
Built for technical line cards.
Speqtr was developed in specification-grade lighting, where line cards are large and the right selection depends on detailed product knowledge. The same holds wherever independent manufacturers’ reps sell technical products through engineers, designers, contractors and distributors. Each platform is built from your represented manufacturers and their published product information, so it takes the shape of your line card, across one category or several.
- Where Speqtr began
Lighting
Architectural, commercial and specification-grade luminaires, with families, options and configurations across large line cards.
Lighting controls
Sensors, controllers and networked systems, where compatibility between components shapes the selection.
HVAC & mechanical
Equipment, air distribution and hydronics, with performance data behind every selection.
Plumbing
Fixtures, fittings, valves, drainage and water heating for commercial, institutional and residential projects.
Electrical
Power distribution, wiring devices and electrical equipment for building and industrial projects.
Building automation
Controllers, sensors and integration points that connect building systems.
Fire & life safety
Code-driven products where documentation and approvals support the specification.
Industrial & process
Pumps, valves, instrumentation and process equipment selected on technical fit.
Carry lines across several categories? One platform can bring lighting and controls, or HVAC and plumbing, into the same search, opening the door to cross-selling across the whole line card. Selling another technical category? We would be glad to discuss how Speqtr fits your portfolio.
Talk to us about your line cardWhat Speqtr doesWe develop the platform.
We develop the platform.
You develop the agency.
We build a private product and portfolio environment around the manufacturers your agency represents. We organize the line card, turn manufacturer-published information into structured product knowledge, and develop the search and sales-support capabilities your team needs.
Your leadership sets the commercial priorities: the sales initiatives to support, the lines to protect or grow, and which suitable products receive attention as demand and sales priorities change.
The result is a practical resource for reps, inside sales and quotations that belongs to your agency alone, backed by defined platform and catalogue maintenance.
What your agency gets
Territorial exclusivity
Speqtr partners with one agency per agreed geographic sales territory, giving your agency an exclusive position within that territory. The capability you build is never available to a competing agency in that territory.
An agency-specific product environment
Your represented manufacturers, your identity and your commercial priorities shape a platform that is private to your agency. The visual line card gives the whole team a common front door to the portfolio.
Usable product intelligence
Product families, images, technical attributes and source references support discovery, crossing and product investigation. Knowledge becomes accessible across the team instead of depending on who happens to remember it.
Manufacturer development and demand shaping
Promote, highlight or feature lines as priorities change. Sales initiatives and manufacturer priorities guide relevant product suggestions and recommendations, keeping the agency’s strategy connected to everyday discovery.
Explore the development ladderPlatform & Catalog Care
Platform development, configuration and validation, with an agreed approach to maintaining product information and the environment your team uses.
Manufacturer development ladderDeepen the lines
Deepen the lines
that matter most.
Strategic manufacturers can progress from an organized hub presence to guided selection, deeper product data and full product configuration. Your agency chooses where deeper features and capabilities will create the strongest commercial value.
Basic Hub
The manufacturer, its product families and available documents, organized and accessible in the agency hub.
Guided Finder
Requirement-led finders show when and why a family fits, with choices and known constraints to compare.
Deep Data
Richer structured product data for more detailed comparison, crossing and selection.
Product Configuration
Supported option and compatibility rules resolve complex selections into a structured configuration and order code.
Prioritize depth where it strengthens a key relationship, protects revenue or opens a new sales opportunity.
The agency directs the prioritiesPut sales initiatives
Put sales initiatives
into the product workflow.
Set the manufacturers you want to protect, promote, highlight or feature, and record the sales initiative behind each priority. Speqtr uses those priorities to shape relevant suggestions and recommendations as the agency’s focus changes.
Your strategy, built in. The priorities guiding discovery are your agency’s own, not a standard setting shared across the industry.
Product Search
Put the product in view.
Search across represented manufacturers from a product requirement. Review visual results, identify the manufacturer and series, and refine by the requirements that matter. Product details and source references give your team the context to compare options and develop informed recommendations.
01Start with a requirementGive the search a product or application to work from.
02Refine the resultsAdd requirements and narrow the manufacturer selection.
03Investigate the fitReview the product identity and the evidence behind a result.
Result detail from the Product Search demo, shown with lighting product data. Product information and source references support further investigation.
Faster training through use
Help newer reps and inside sales learn products in the context of actual project needs. Images, applications and technical information give unfamiliar lines meaning, shortening the path from first exposure to a useful product conversation.
Demand shaping
Bring sales initiatives and manufacturer priorities into product discovery. Promote, highlight or feature lines as demand changes, with dynamic recommendations guided by your agency’s priorities.
Cross-selling across the line card
Explore complementary products and additional categories your agency can supply within a project. Give the team a reason to look across the portfolio, including lines outside their usual starting points.
Specifier access
Put your agency at the heart of product selection.
Give specifiers and engineers access to Speqtr’s search and crossing features so they can explore your represented products, find alternatives and access supporting documents in one place. Help them spend less time searching across manufacturer websites and bring more of your line card into consideration.
By making your portfolio easier to discover and work with, your agency becomes an integral part of the product selection process. Support specifiers earlier in their projects, introduce lines they may not otherwise consider, and strengthen your position as a resource they return to.
The business case · ROIMore project revenue.
More project revenue.
More value from the team you have.
The commercial case is additional commission income, revenue protection for key lines, stronger manufacturer retention and more productive people. Efficiency is part of the return. The lasting value is a capability that belongs to your agency: one that develops demand and gives manufacturers more reasons to value and retain the relationship.
Grow and protect commission revenue.
Capture more of a project by finding suitable products, alternatives and complementary categories across the line card. Keep key revenue lines visible when they fit, and direct attention toward the manufacturers your sales initiatives need to support.
The opportunity is incremental business alongside a more deliberate approach to protecting the agency’s existing commission base.
Make the agency harder to replace.
Give manufacturers a partner that actively develops product knowledge, trains its people and brings suitable products into more project conversations.
That is the basis for stronger manufacturer retention: the agency becomes integral to how a line reaches the market. It gives leadership a stronger case for manufacturer support and continued representation.
Bring people up to speed faster.
Put product context, crossing and source information into the daily workflow. Newer team members have a stronger starting point, while experienced staff spend less of their time answering the same discovery questions.
The opportunity is faster product learning and more capacity for selling, quotations and customer response – without expecting every person to memorize the entire line card.
A stronger position for the agency
Become part of how the manufacturer grows.
When your agency combines market relationships with product knowledge, trained people and deliberate demand development, it brings a capability the manufacturer relies on. The goal is to shift more of the value in the relationship toward the agency: a partner that helps build the market and is harder to replace.
That strengthens your position in conversations about support, product investment and the future of the relationship. Speqtr’s role is to help make that agency capability systematic and usable across the team.
Your line card, in one place.
A common front door to your represented portfolio and its supporting product documents. Explore manufacturers through their names, logos and imagery, then access specification sheets, data sheets, PDFs, Revit files and other BIM resources in the same place. Give your team a direct path from discovering a line to finding the material needed to specify it.
Swipe across the image to explore the line card, or open the full-size view.
Line card hub demo, shown with a lighting line card. Explore represented manufacturers through visual cards, product categories and supporting resources.
Not a CRM. Not a quoting tool.Your CRM manages the opportunity.
Your CRM manages the opportunity.
Speqtr develops the capability behind it.
Speqtr does not replace your CRM, quoting or order systems. Those tools manage the opportunity and the transaction. Speqtr works upstream of them, shaping which manufacturers and products are considered before a quote is written. It helps the team discover what to recommend, learn the line card and develop the manufacturers behind the sale. Keep the downstream workflows that already work for your agency.
Your CRM & quoting systems
Manage relationships, opportunities, quotes and orders.
Speqtr
Product discovery, crossing and training work together with manufacturer development and applied business strategies to shape demand, protect key lines and strengthen retention.
Getting startedClear responsibilities
Clear responsibilities
from the start.
We begin with your agency’s commercial priorities: the lines you need to protect, the manufacturers you want to develop, and the product knowledge your team needs to sell with confidence. Your line card and the available manufacturer information give us the starting point.
Together, we turn those priorities into a defined initial scope. We identify where portfolio visibility is enough, where deeper capabilities will add value, and which everyday tasks the platform should support. That gives your agency a practical basis for deciding what to develop first and how to judge the result.
Designed for minimal lift from your team. Speqtr carries the preparation and development work. Your agency acts as director and approver, providing guidance and focused feedback at agreed review points. The goal is a low-friction process with a limited draw on your people’s time, so they can stay focused on running the agency.
Discuss your line card and prioritiesWhat Speqtr delivers
We organize and structure manufacturer-published product information, configure the agency environment, and develop the discovery and sales-support capabilities included in the agreed scope. We validate the product information and workflows against their sources and intended use, identify gaps that need attention, and prepare the platform for your agency’s review.
What your agency contributes
Your role is to direct and approve. Leadership sets manufacturer and sales priorities, confirms the represented portfolio, and helps make the necessary source information available. Your team provides practical guidance and feedback, then reviews, verifies and approves the agreed work against real selling and quotation needs. Speqtr manages the preparation and development around that input.
What we agree upon together
Before development begins, we agree upon your geographic sales territory and define the initial manufacturers, depth of capability, deliverables, responsibilities and review criteria. We also agree on how product information and the platform will be maintained, how changes will be requested, and how further development of strategic lines will be prioritized. The scope should be clear enough for your agency to understand the work, its investment and its ongoing commitments.
Practical experience
About Speqtr
Speqtr was founded on more than 20 years in sales and marketing, including over 12 years in specification-grade lighting on the manufacturer side, in roles spanning director-level sales leadership and national sales management through a network of independent rep agencies across Canada.
That experience, working alongside agency principals and their teams, showed how much of a line card goes underused when product knowledge sits with a few experienced people, and how little of the available technology helped one agency stand apart from the next. Speqtr was developed to change that. Ongoing product development discussions with some of the largest rep agencies in North America keep the work grounded in the commercial priorities and everyday needs of agency leadership and their teams.
Lighting is where Speqtr began, but the challenge it addresses is shared across technical industries. Rep agencies in lighting controls, HVAC, plumbing, electrical and beyond also carry broad line cards of specified products, with much of the product knowledge held by a few experienced people. Speqtr is built to put more of that portfolio to work, whatever the category.
We build around the agency’s represented portfolio and the way its people work. Our focus is turning manufacturer information into a practical resource for discovery, learning, crossing and product recommendations – so more of the line card can contribute to everyday selling and quotation activity.
The agency sets the direction: which lines to protect, where to develop demand and which strategic manufacturers merit deeper investment. Speqtr’s role is to translate those priorities into a platform the team can use, with preparation and development designed to require minimal lift from agency staff.
We believe the future of independent representation shouldn’t be about making every agency operate the same way. It should be about giving each agency more power to differentiate itself.
Our aim is a stronger agency: one that develops demand, protects key-line revenue and becomes integral to how its manufacturers reach the market.
Start a conversationLet’s build your
Let’s build your
agency’s advantage.
Tell us about your industry and geographic sales territory, the lines you need to protect, promote or grow, and where research or product training slows your team. We can discuss where Speqtr could make the greatest difference, and how to build an advantage that belongs to your agency.